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Summary Marketing Book
- Resume • 54 pages • 2019
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- 9,49 €
- 12x vendu
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This is a summary of the book "Hooley, G., Piercy, N., Nicoulaud, B. and Rudd. J. (2017), N.F., Marketing Strategy and Competitive Positioning, 6/E, Pearson United Kingdom". 

Including chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 16, 17, 18, important articles and lecture notes. This is all you need to prepare yourself for your Marketing exam. 

Please note: some sentences are shorten to make the document more compact.
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Global Strategic Marketing Summary
- Resume • 126 pages • 2018
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- 7,49 €
- 16x vendu
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| Global Strategic Marketing | Summary | Marketing Strategy & Competitive Positioning| Hooley & Piercy | SBM
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Competitive Strategies in Marketing
- Resume • 8 pages • 2018
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- 5,43 €
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All the notes have been written using the book Marketing strategy and competitive positioning and lecture notes. Very detailed with pictures and real-life examples. Well-structured.
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Achieving Sustainable Competitive Advantage
- Resume • 9 pages • 2018
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- 3,61 €
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All the notes have been written using the book Marketing strategy and competitive positioning and lecture notes. Very detailed with pictures and real-life examples. Well-structured.
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Identification of Competitive Positions
- Resume • 19 pages • 2018
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- 6,03 €
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All the notes (19 pages) have been written using the book Marketing strategy and competitive positioning and lecture notes. Very detailed with pictures and real-life examples. Well-structured.
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Marketing summary (lectures and literature)
- Resume • 53 pages • 2017
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- 5,49 €
- 3x vendu
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Summary including all the discussed articles and lecture materials. Course code: 6314M1079